About us

This is our team. We’re a unique combination of talented psychologists, software engineers, designers, business leaders and operations stars, all working together to build a company that is changing the way businesses think about leadership.

Mark Loftus

Founder & CEO

Arabella Ellis

Founder & Director

Mark de Cates

CTO

Daniel Huggins

Founder & Systems Architect

Paul Lancaster

Head of Business Development

Lisa McFall

Business Manager

Christy Brouker

Client Operations

Angus Hopper

Digital Marketing 

Vikki Harflett

Diaries & Projects

Kaio Burghard

Graphic Design

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